Explain the concept of social identity theory.

Explain the concept of social influence and its different forms.

How do social roles influence behavior? Use Zimbardo’s prison study as an example.

How does conformity impact group behavior? Refer to Asch’s studies.

Evaluate the effectiveness of celebrity endorsements in marketing.

Evaluate the ethical considerations in consumer psychology research.

Explain the factors that influence consumer decision making.

How do psychological pricing strategies affect purchasing decisions?

How do social influences affect consumer preferences?

How does consumer behavior change in an online shopping environment?

Describe the methods used to measure stress.

Describe the stages of change model in health behavior change.