The link between marketing objectives and corporate objectives

1. Marketing objectives should align with corporate objectives to ensure overall business success.
2. Corporate objectives provide the overarching goals for the entire organization.
3. Marketing objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
4. Marketing objectives should support the corporate objectives by contributing to the overall success of the business.
5. Marketing objectives should be developed with a clear understanding of the target market and customer needs.
6. Marketing objectives should be regularly reviewed and adjusted to ensure they remain aligned with corporate objectives.
7. The link between marketing objectives and corporate objectives should be communicated clearly to all stakeholders.
8. Marketing objectives should be integrated with other business functions, such as sales and operations, to ensure a cohesive approach.
9. The link between marketing objectives and corporate objectives should be reflected in the company's budget and resource allocation.
10. The success of marketing objectives should be measured against the achievement of corporate objectives.