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The different types of external growth through merger and takeover: horizontal, vertical (backward and

1. External growth through merger and takeover involves combining two or more companies to achieve strategic objectives.
2. Horizontal growth occurs when two companies in the same industry merge or one company acquires another in the same industry.
3. Vertical growth can be backward or forward, with backward integration involving the acquisition of a supplier and forward integration involving the acquisition of a distributor or retailer.
4. Mergers and takeovers can provide access to new markets, customers, and products.
5. They can also lead to economies of scale and increased bargaining power with suppliers and customers.
6. However, mergers and takeovers can also be risky and expensive, with potential challenges in integrating cultures, systems, and processes.
7. Due diligence is critical in evaluating potential merger and takeover targets, including financial, legal, and operational considerations.
8. Regulatory approval may be required for certain types of mergers and takeovers, particularly those that may result in a dominant market position.
9. Post-merger integration planning is essential to ensure a smooth transition and maximize the benefits of the merger or takeover.
10. Success in external growth through merger and takeover depends on careful planning, execution, and ongoing management to achieve the desired outcomes.

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